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Brand Executive

  • Ha Noi
  • Experienced (Non - Manager)
  • Competitive
  • Advertising / PR / Communications
  • 31/07/2017

Job Description

Reporting to: Brand Manager/Senior Brand Manager
Base: Hanoi Office

Position Summary:
To assist the Brand Manager/Senior Brand Manager and work within the commercial team in the execution/ delivery of assigned brand and campaign related objectives in North Vietnam.

Key Responsibilities:
1. Implementing all marketing programs, OTIF
• Support on development of integrated marketing program plans which includes objectives, target audience, key messages, metrics, program schedule and budget tracking consistent with long-term brand goals.
• Work with agency partners to execute marketing activities in line with brand strategies.
• Support on the cycle plan process and execute the processing of any documentation required for the services and implementation of campaigns/POS.
• Execute POS & premium developments, usage guidelines and stock management.
• Track and evaluate performance of various promotions and brand health through quantitative and/or qualitative analysis, including periodic monitoring of throughput sales. Analyse post campaign results and revise program elements to improve results where necessary.
• Execute all sponsorship activities based on the brand plans to build up the brand awareness for target customers/consumers.
• Support on budget management to ensure timely performance of activities according to set budgets.

2. Contributing to crossed-functional project(s)
• To support project team members on timely important planning, development and implementation of all crossed-departmental projects relating to through-the-line campaigns, and to monitor, track and conduct post campaign reports to capture results and identify areas for future improvements. (Cycle Plan Process).
• Support on innovation led projects where needed.
• Support in other ad-hoc cross functional projects where necessary.

3. Promoting consumer awareness on Heineken/ Tiger brand
• Understand customer behaviour so as to support the activities/ events to enhance.

Job Requirement

• University Degree. Business Management / Marketing/ Marketing communication.
• At least 1-2 year experience in brand management in FMCG/ advertising agency.
• Two or more than 2 years as Brand Assistant/ Brand Officer in FMCG will be advantage.
• Good communication and negotiation skills.
• Creativity.
• Good time management.
• Demonstrates initiative and action oriented.
• Good spoken and written English.

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